Sanjeev Kapoor & Ranveer Brar star in Tata Sampann’s Pyar Bhara campaign

Tata Sampann, the popular brand from Tata Consumer Products Limited (TCPL), has launched its latest campaign, 'Pyar Bhara,' which showcases the natural goodness of its offerings like unpolished pulses, spices with native oils, high-fiber Gurjari Poha, premium dry fruits, and more.
The campaign emphasizes Tata Sampann's commitment to providing food in its purest form, as intended by nature, inviting consumers to choose ingredients that are naturally rich in nutrients and flavor.
In the campaign’s ad film, celebrated chefs Sanjeev Kapoor and Ranveer Brar engage in a light-hearted conversation, underscoring Tata Sampann’s dedication to delivering food that is free from harsh processing, with essential nutrients intact. The ‘Pyar Bhara’ campaign inspires consumers to cook with natural ingredients that not only enhance taste but also foster a wholesome, nourishing connection with food.

Deepika Bhan, President, Packaged Foods - India, Tata Consumer Products, shared: “We believe that polishing is a harsh process that strips away essential nutrients from pulses. That’s why our dals are unpolished—so consumers get all the natural benefits. All Tata Sampann products carry this same promise of being full of Nature’s Love.”
Anurag Agnihotri, Chief Creative Officer (West) at Ogilvy India, explained the campaign’s concept, saying: “Unprocessed, pure ingredients are full of natural love. Tata Sampann pulses are unpolished, and our spices retain their native oils, delivering the goodness nature intended. This idea resonates, especially when endorsed by two of India’s most loved chefs.”
Chef Sanjeev Kapoor shared his pride in the collaboration, saying: “Cooking is an honest art. The dish reflects the love in both effort and ingredients. Tata Sampann’s products embody nature’s love, and I’m honored to support a campaign that celebrates our love for Indian food.”
Chef Ranveer Brar added: “Tata Sampann reminds us that the best-tasting food is one that’s close to its natural form. I’m thrilled to be part of a campaign that beautifully captures this sentiment. Tata Sampann’s products bring the essence of nature to every meal.”