Siya Wadhawan joins Boldfit as Head of Brand Marketing

Siya Wadhawan has been appointed as the Head of Brand Marketing at Boldfit. She transitions to this role after a four-year tenure at boAt, where she most recently served as Head of Product Marketing.
Announcing her departure on LinkedIn, Wadhawan reflected on her journey at boAt, which she joined in 2021 as a Brand Manager. Over the years, she played a key role in expanding the brand’s revenue from ₹800 crore to over ₹3,000 crore, spearheading product launches and scaling the Audio & Smartwatch categories between 2021 and 2024.
Sharing her experience, she remarked: "Campaign after campaign, we built more than just a brand—we built something iconic. My journey at boAt Lifestyle has been nothing short of a marketer’s dream. Grateful for a team that became like family."
Before her stint at boAt, Wadhawan worked at Bajaj Electricals as an Assistant Brand Manager.