Sleepwell releases new ad film #SleepwellMoms
The leading and most trusted mattress brand in India, Sleepwell, has paid a special ode to the mothers who lose their sleep while pursuing to care for their family & child but do it all with a smile on their face. The campaign which is titled as #SleepwellMoms recounts the story of the unacknowledged efforts of mothers and unawareness of their sacrifice and strength.
The campaign idea germinated from the findings of an Indian Sleep Disorders Association study that revealed that, Indian mothers get 1-2 hours less sleep per night compared to their non-parent counterparts. This staggering statistic sheds light on the reality of sleep deprivation in our society and its impact on maternal well-being. It also takes a toll on their cognitive abilities where another research from All India Institute of Medical Sciences found that sleep-deprived mothers experience a 20% decrease in cognitive function.
Sleepwell took to its social media platforms to spread awareness about these concerning statistics with thought-provoking creatives and questions to not just spread awareness but also question the gender biases. Commenting on the campaign, Nilesh Mazumdar, Chief Executive Officer at Sheela Foam Pvt. Ltd., said “With #SleeplessMoms, we really urge everyone to take an empathetic look at the sleep deficit of mothers around us. With this campaign we aim to start conversations in families around the importance of sound sleep for everyone. Sleepwell aims to go beyond being the top mattress brand in India & help promote empathy for our near & dear ones."
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