Swiggy's Mother's Day app resonates with 'Things Indian Moms Say'

This Mother's Day, Swiggy is serving up a blend of nostalgia and fun with its in-app campaign. Featuring a sticker pack titled "Things Indian Moms Say!" and an interactive poll, Swiggy's latest UI changes delightfully capture the quirks and love of Indian moms. These unique in-app changes are not just winning hearts but also sparking conversations among users.

From gentle reminders to hilarious one-liners, these sayings remind us of the love and care our moms shower on us every day.

Swiggy has also infused quirky loaders throughout the Mother's Day experience. When consumers open any restaurant page on the app, they will be greeted by these playful dialogues during the loading screen, adding another layer of surprise and delight.