Snapchat partners with ROI Hunter to enhance e-commerce marketing

Snapchat has announced a strategic partnership with ROI Hunter, the world’s leading product performance management (PPM) platform, to provide e-commerce marketers with enhanced product analytics. This collaboration makes Snap the third major ad network to integrate with ROI Hunter, following Meta and Google.
The partnership is set to deliver improved outcomes for businesses using Snapchat to engage its unique audience and drive action. With these new capabilities, Snapchat retailers will be better equipped to optimize their campaigns and make more data-driven decisions.
Ronan Harris, President of EMEA at Snap Inc., expressed enthusiasm about the collaboration, stating: "We're happy to be partnering with ROI Hunter, an innovator in product performance marketing. Together, we will further empower Snapchat retailers to optimize their campaigns and make more informed decisions."
ROI Hunter, which manages over $2 billion in paid advertising spend, continues to solidify its position as a key player in the product performance management space with this latest partnership.

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