Sony LIV’s Shark Tank India 4 welcomes a powerhouse line-up of sponsors

Sony LIV is now streaming the highly anticipated fourth season of the hit show Shark Tank India, offering viewers an opportunity to witness the country's most innovative and promising entrepreneurs pitch their groundbreaking ideas to a panel of sharks. This season has elevated the entrepreneurial landscape, featuring bold pitches, high-stakes investments, and exciting new business ventures. Produced by StudioNext, Shark Tank India 4 continues to inspire, educate, and entertain as it highlights the spirit of entrepreneurship within India.

Shark Tank India 4 boasts an impressive roster of sponsors for its new season. Leading the charge as co-presenting sponsors are ACKO, Pokerbaazi, and Swiggy Instamart, three of India’s most influential and innovative brands. Adani and Jaquar have come on board as co-powered sponsors, while Rayzon Solar, ICICI Direct, Lenskart, and SOFY have joined as partner sponsors. The show has garnered high viewer interest and strong demand from brands to associate with this flagship property.

This season, the panel of sharks comprises of Anupam Mittal, Founder and CEO of People Group; Aman Gupta, Co-Founder and CMO of boAt Lifestyle; Namita Thapar, Executive Director at Emcure Pharmaceuticals Limited; Peyush Bansal, Co-Founder and CEO at Lenskart; Vineeta Singh, Co-Founder and CEO of SUGAR Cosmetics, and Ritesh Agarwal, Founder and Group CEO of OYO, along with Kunal Bahl, Co-founder of Snapdeal & Titan Capital and the Promoter of Unicommerce along with Varun Dua, Founder and CEO, ACKO, Viraj Bahl, Founder and Managing Director of Veeba (VRB Consumer Products)  and Azhar Iqubal, Co-Founder and Chairman, Inshorts who will offer their unique perspectives and expertise to further enrich the conversations and investments.                                                                                   

Comments:

Ranjana Mangla, Head of Ad Sales Revenue, Sony LIV

Shark Tank India has redefined reality TV in the country, blending inspiration with entertainment to captivate viewers. It offers brands a unique platform to showcase impactful campaigns and connect with a diverse audience. Partnering with the show taps into the entrepreneurial spirit, fostering meaningful connections and leaving a lasting impression. The show's phenomenal success, driving 40% growth on CTV and 27% growth in engagement, is fuelled by great content. This season also features a wide range of business pitches, from traditional ventures to cutting-edge tech.

Ashish Mishra, CMO, Acko

ACKO’s association with Shark Tank India has always celebrated change. We want to continue putting a spotlight on changemakers - the entrepreneurs who have the vision to drive positive change in society. Our changemakers have always had bold ideas and creative solutions and used their skills for the betterment of our country. With the Changemaker Wall, we have taken this spotlight to the next level. We worked with talented artists from across the country and asked them to express their interpretation of positive change. These incredible pieces of art, along with the talented entrepreneurs from Shark Tank, come together to showcase our commitment towards positive change. Together, we are championing a future where innovation meets purpose.

Navkiran Singh, Founder and CEO, Baazi Games

Both Poker and entrepreneurship thrive on strategy, risk management, and adaptability. The skills required to build a business, such as making calculated decisions and staying resilient, are equally vital in Poker, making the two deeply interconnected. That's why we are thrilled to continue our partnership with Shark Tank for its third season. This platform is a celebration of the 'Make in India for the World' vision and a catalyst for empowering entrepreneurs to build exceptional businesses. Its growing popularity perfectly aligns with the spirit of innovation and strategy that we at Baazi Games deeply value.” 

Amitesh Jha, Chief Executive Officer, Swiggy Instamart

We’re just a week into the launch of Shark Tank 4, and already, we’re witnessing some incredible products and promising entrepreneurs. This partnership is particularly exciting for us at Swiggy Instamart, as we’re always looking for ways to bring exciting new D2C brands to users and it aligns with our core value of making innovation both a reality and easily accessible to consumers. What’s also exciting is that we get to offer these debut products to our customers through Swiggy Instamart, delivering them within minutes giving a great boost to these brands.

Shark Tank India 4 streaming every Monday-Friday at 8 pm exclusively on Sony LIV!