Sourav Ganguly becomes the brand ambassador of Beurer India

In order to expand its footsteps in the Indian wellness and home health sector, Beurer India Pvt. Ltd. has  made the announcement of its pioneering proliferation plans and revealed cricket icon Sourav Ganguly as its new brand ambassador. The brand also declared that they would  launch the Blood Glucose Monitor Device which would be Made in India and would intend at the transformation of diabetes management in the country. The declarations were made at a press conference, which was held at the TAJ M.G. Road, Bengaluru.

 As part of its expansion strategy, Beurer India is amplifying its make in India program for customising its health monitoring devices to the needs of the Indian market which would come with preciseness.  Stanley Joseph, Director of Beurer India said: "Our aim is to introduce innovative and quality products that not only meet but surpass the health monitoring needs of our customers."

 The company's commitment to innovation was underlined with revealing the plans of launching the new Blood Glucose Monitor, which assures to offer a combination of preciseness, user-friendliness, and cost-effectiveness. This device is estimated to be playing an critical role in the lives of millions of diabetes patients in India, where the disease has become a growing concern.

 Salil V.S., Managing Director and CEO of Beurer India, discussed the strategic significance of bringing a high-profile personality like Sourav Ganguly on board. "Mr. Ganguly’s association with Beurer is more than symbolic. It is central to our strategy of deepening our connection with Indian consumers. His widespread respect, trust and appeal as a sportsperson and a leader make him the perfect ambassador to enhance the visibility of our innovative health solutions," said Salil.

 Sourav Ganguly, speaking about his new role, expressed his enthusiasm for promoting accurate diagnosis and helping them to lead a healthier lifestyle among his fans and the wider public. "Health and well-being” have always been close to my heart, and I am excited to contribute to Beurer’s mission to improve health outcomes in India. The new Blood Glucose Monitor is a prime example of what we aim to achieve – making health monitoring accessible and reliable for everyone," stated Ganguly.

 The press conference also served as a platform to discuss Beurer's broader market strategy, which includes strengthening and expanding its distribution network and increasing market penetration through both online and offline channels. This approach is designed to ensure that Beurer’s health and wellness products are accessible to a larger segment of the Indian population.

 "India is a key market in Beurer's global strategy. We are committed to investing in the country not just through our products but also by contributing to health education and awareness," added Joseph.

 The company plans to roll out several initiatives aimed at educating the public about the importance of regular health monitoring and how Beurer’s products can aid in this process. These initiatives will include community outreach programs, health camps, and collaboration with healthcare professionals and institutions to provide training and support on using these innovative Beurer products.

 Beurer's range of products includes medical devices such as blood pressure monitors and nebulizers, therapy equipment like infrared lights for pain management, and wellness products including smart scales and flexible heating, among others. With a history which is spanning more than 100 years, Beurer has established itself as a trusted name in health and wellness, dedicated to offering reliability, quality and innovation.