WPP CEO Mark Read targeted by deepfake attack

WPP CEO Mark Read came under a phishing attack utilizing a sophisticated deepfake scam. Read's email to leadership detailed the incident, raising awareness about the growing threat of AI-powered scams exploiting virtual meetings and deepfakes.

According to an exclusive report by the British newspaper Guardian, the elaborate scheme involved creating a fake WhatsApp profile with Read's image, deploying a voice clone of a senior WPP executive during a supposed Microsoft Teams meeting, and using pre-recorded footage. The scammers then impersonated Read via the meeting chat, targeting an agency leader for financial gain and personal information. Thankfully, the targeted employee's vigilance prevented the scam from succeeding.

Read's email serves as a warning, urging caution regarding suspicious requests, particularly those involving passports, money transfers, or secret deals unknown to others.

The incident highlights the growing trend of deepfake attacks targeting corporations. AI voice clones have successfully duped financial institutions and executives, with the ease of acquiring audio samples making deepfake audio creation a rising concern.

WPP, like many companies, grapples with the potential of generative AI while facing its risks. While they explore AI for advertising, the recent scam emphasizes the need for robust cybersecurity measures.

WPP has been battling fraudsters who create fake websites using the company's brand name.