Stephen Kiely named CEO, Tag Americas; Patrick Hounsell becomes CEO, Dentsu Canada

Dentsu Canada has made the announcement about the elevation of Patrick Hounsell to CEO. In this new role, Patrick will oversee the Canadian market with the continued ambition to be a source of constant innovation and integration.

Patrick is an experienced digital media and agency executive. He has spent the last 25 years at the forefront of the digital marketing industry building teams and client solutions that utilized innovations in data, technology and media helping to shape and grow top brands.

To accelerate adoption of the Tag x dentsu offering in the market across the client portfolio, Dentsu asked Stephen to lead Tag Americas. In this role, Stephen will lead the vision, value creation, and growth velocity of Tag across the US, Canada, and Latin America to deliver on clients’ growing demand for tech-enabled, AI-integrated creative production. 

“We are building a competitive and differentiated offering to match our clients’ future growth ambitions across Canada, the U.S and Latin America. Patrick’s appointment as CEO of Dentsu Canada and Stephen's appointment as CEO of Tag Americas, signals our sharpened commitment to globalized delivery of end-to-end expertise across creative, media and technology. I look forward to seeing the impactful contributions Patrick and Stephen will make in their new roles" said said Michael Komasinski, CEO, dentsu Americas.

These leadership changes are pivotal to the next phase of dentsu’s growth strategy. 

“As I reflect on the past 3+ years as CEO of Canada, I am filled with so much pride and appreciation for all that we have accomplished. We set out to reignite the core of our business, and create new paths for sustainable growth, notwithstanding the macro forces in our industry and around the world. We have become a tighter family, a strong community and the most vibrant place for the most creative and ambitious people in the industry. Looking ahead to my next role, the market is energized by the combined power of Tag and dentsu. We’ve already seen the success of this winning value proposition with the recent Adobe win and I want this to be a force multiplier" said Stephen Kiely, CEO Tag Americas 

“Canada continues to be a high-priority growth market for the Americas and dentsu globally. And I’m looking forward to building on the momentum Stephen and his leadership team have set in motion. Given the cross-collaboration of our clients, capabilities, and talent across our market in Canada, my ambition is to add to that commitment of not only delivering best-in-class brand but of performance capabilities too" added Patrick Hounsell, CEO dentsu Canada.