Timex and Ananya Panday team up for fun-filled "Waste More Time" campaign

Timex, the renowned American watchmaker, is back with its playful "Waste More Time" campaign, this time featuring their brand ambassador Ananya Panday. The global campaign continues to encourage people to embrace joy and pursue their passions, even if they seem unproductive to others.

This latest iteration highlights the importance of finding a balance between work and play. The digital film opens with Ananya diligently browsing her bookshelf, seemingly engrossed in work. But the scene takes a delightful turn as she playfully balances books on her head and breaks into a dance, showcasing the unique way to "waste time" on activities that bring happiness. 

Ananya balances work and play by indulging in the concept of Waste More Time with Timex!  This campaign represents a delightful departure from the ordinary, encouraging individuals to pursue their passions without fear of judgement and to embrace the analog life fully by slowing down and living in the moment. 

Deepak Chhabra, Managing Director, Timex India, shared his views about the latest campaign, “The success of the ‘Waste More Time’ campaign —which celebrates the idea of investing time in yourself and realising that is indeed time well spent — is evident through the love our consumers have been showering on Timex. The iconic brand, now in its 170th year, continues to regale consumers with its timeless designs and its belief in the importance of doing more of what brings you joy.”

Deepak Chhabra, Managing Director, Timex India, shared his views about the latest campaign, “The success of the ‘Waste More Time’ campaign —which celebrates the idea of investing time in yourself and realising that is indeed time well spent — is evident through the love our consumers have been showering on Timex. The iconic brand, now in its 170th year, continues to regale consumers with its timeless designs and its belief in the importance of doing more of what brings you joy.” 

Actor and Brand Ambassador Ananya Panday shares her experience, “I'm really excited about this third campaign collaboration with Timex. This is not just a campaign, it's a way of life and I see myself more aligned to life’s little joys, no holds barred. Here’s to those who live life on their own terms — let Timex be a reminder to Waste More Time.”  

yle, appealing to everyone who values fashion. The film is now available to view on Timex's official website and social media channels.

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