Tribes Communication welcomes Tavleen Kaur

Tribes Communication is thrilled to announce the newest addition to its creative family, Tavleen, who joins as the Senior Director – Creative Strategy for INSYNC. INSYNC is a specialized division within Tribes that handles agency business by providing integrated solutions in OOH, Advertising, Retail Marketing, and Experiential Activations.

With an impeccable track record of pushing creative boundaries and fostering innovation, Tavleen's arrival marks an exciting chapter in Tribes Communication's journey towards delivering even more impactful and resonant campaigns.

“We're thrilled to welcome Tavleen, whose innovative vision and experience are set to ignite fresh waves of creativity within the organization and help us reach new heights. Her varied experience will help bring back creativity to the forefront and optimize innovative engagements across every touchpoint like OOH, Retail and Experiential,” said Partho Ghose, CEO, INYSNC.

Tavleen's appointment comes at a time of exciting growth and transformation for Tribes Communication. With a portfolio spanning various industries and a reputation for delivering compelling storytelling, the agency is poised to redefine creative excellence under Tavleen's guidance.

A vociferous advocate of effective creativity, Tavleen brings over ten years of experience in traditional and non-traditional advertising. During her tenure, she has delivered impactful work for Consumer Electronics, Personal Care and Health Food drinks businesses. In her previous stint at Cheil, she played the pivotal role of launching Samsung's flagship bespoke range of consumer electronics in India.

Prior to joining Cheil, Tavleen honed her craft in Creative Strategy at Geometry Encompass and DDB Mudra, where her work garnered international recognition, including prestigious awards like Cannes Lions and Spikes Asia.

An alumnus of Mudra Institute of Communication Ahmedabad (MICA), Tavleen possesses diversified vertical experience includes Omnichannel experience, OOH, Retail and Shopper marketing, D2C and E-commerce.

On being appointed as the Senior Director - Creative Strategy, Tavleen stated: "It is impressive to see just how much Tribes Group has been able to achieve, through an obsessive focus on breaking the mold. I am extremely energized to play a pivotal role in driving this company into its next phase of innovation and growth, powered by creativity.”

As Senior Director, Creative Strategy, Tavleen will lead the creative team at INSYNC in developing innovative strategies that resonate with audiences and drive results for clients. Her unique perspective and vision are set to inspire the team to continue producing remarkable campaigns that capture hearts and minds.