We are not here to compete but to contribute: CEO, People's Samachar

People's Samachar - a Hindi daily was launched on February 24 2009 with Bhopal edition. At present People's Samachar is present in 4 big cities of Madhya Pradesh ' after Bhopal they launched its daily in Indore on September 2009, and then in Jabalpur and Gwalior in November 2009.

People's Samachar also has an English magazine called "People's Post' which is published from Delhi and distributed all over India.

The Samachar has a unique seven color scheme for seven days to bring colors to the life of their readers and each color will have positive effects in their daily schedule and to bring a new look every day.

Adgully had the exclusive conversation with Captain Ruchi Vijaywargia, chief executive officer (CEO), on People's Samachar and journey so far.

Adgully (AG) - What is the circulation and readership of each edition?

Ruchi Vijaywargia (RV) - It is quite respectable & encouraging for a new comer and if not more than competitors, it's at par...

AG - Who are your strongest competitors and why do you feel so?

RV - We do not consider any body as our competitor. We had categorically stated at our launch in Bhopal, that we are not here to compete but to contribute. We believe there is enough space for many players in this industry.

AG - What is the total advertising market (in terms of sq cms and rupee value) among broadsheet dailies in each city you are present in?

RV - There is huge market which is untapped and we strongly believe that our product will attract those prospective advertisers to show case their brand and product.

AG - The Samachar has a unique seven color scheme for seven days, why did you have this concept and did it turn out to be beneficial. If yes, how?

RV - Our objective was to bring colors to the life of our readers and each color will have positive effects in their daily schedule and to bring a new look every day. This started a competition and we saw many others following into our footsteps by coloring their pages. Seven days seven colours definitely gave us an edge but ultimately it is the content, layout & presentation that have been the winning stroke.

AG - Advertisements play a pivot role in getting good revenues, how helpful it has been so far, and according to you how important it is?

RV - Undoubtedly advertisement plays a crucial role in driving the revenues. We don't want to turn our medium into an advertisement delight. There has to be a balance between content and advertisement. I believe in effective cost management.