White River Media, Tata Motors, Tree Design win Golds in MSF 2024

4 Golds were  won by Indian companies at the 35th Golden Award of Montreux Switzerland Festival with 9 finalists which was held in April 2024. One of the most revered media and advertising awards in Europe which is running  since 35 years, Montreux Festival is a forerunner to Cannes and the Montreux Jazz festival which has become a global icon in music and creativity.

Tata Motors in-house agency won 2 Golds, “ Ramadan 2024” in the Category Creative Use of Media and “Hero Stories from Bangladesh” won Gold in the Category Digital / Interactive. Tree Design won Gold for “Tata Tea Premium Independence Day Packs” in the Category of Design.White Rivers Media won Gold for “Daughters of Piplantri” in Corporate Film“ caregory.

Indian companies won 9 Finalist Cerificates which is notable as Montreux does not award Silvers and Bronzes only Finalists.

Tata Motors won 3 Finalist Certificates for  “Tata Ultra FE+ South Africa Launch Campaign” in the Categories Creative Use of Media, Design and in Digital / Interactive. “Tata Motors Ramadan 2023” won a Finalist Certificate in the Category Digital / Interactive.

Tree Design won finalists for Toblerone Tiny’s Special Edition Range” and “Tata Tea Premium Independence Day Tea Table Book” in Design category while“ “The Greatest Entertainers” won a Finalist in Direct Marketing.

White Rivers Media won a Finalist in Digita/Interactive. 

Musemakers  won a Finalist for “Singapore Tourism Board AR Postcards” in Digital / Interactive

BETC Paris was crowned Agency of the Year for 2024, and Havas won the emerging  Network of the Year.

International Jury and AdClub Management Committee member Ajay Chandwani said ”Montreux Festival has now become one of India’s more sought after award festival along with Cannes, One Show and D&AD as we are seeing more participation and recognition for Indian work. The last few years has witnessed some great Indian work winning at Montreux Festival.”

A special focus for the Golden Award of Montreux is also the Talent Award, with more than 300 students participating from advertising and film schools, in countries including the USA, Canada, South Korea, Austria, Germany and Brazil. 

Mayara Schmidt, Senior Art Director at McCann Worldgroup New York, and another of this year’s jurors, said "happy to see how and what young professionals have been thinking.”