X ropes in Hyundai’s Angela Zepeda as Global Head of Marketing

Elon Musk’s X (formerly Twitter) has appointed Angela Zepeda as its new Global Head of Marketing. Zepeda joins in from Hyundai Motor America, where she was Chief Creative Officer/ Chief Marketing Officer.

Zepeda announced her movement on LinkedIn, stating, “I have X-citing news to share! After an incredible five-year journey as CMO/ CCO for Hyundai, I’m thrilled to shift gears and drive into a new adventure as the global head of marketing for X!”

Zepeda comes to X as a seasoned marketing executive with more than 25 years of experience. She has built a career on consumer-centric campaigns that build brands and drive business results, and is an expert in online and digital marketing.

Prior to Hyundai Motor America, Zepeda had held executive positions for some of Los Angeles’ most prestigious agencies, including CEO of Quigley-Simpson, CMO of Campbell Ewald-Los Angeles, TBWAChiatDay, Team One, Rapp, Doner, and FCB, providing counsel to clients in the automotive, healthcare, financial services and packaged goods industries.

She holds an MBA from the University of Southern California and a Bachelor of Arts degree in Communications and Advertising from California State University, Fullerton.

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