YesMadam embraces inclusivity in heartwarming Diwali campaign with Shraddha

YesMadam, one of India’s leading at-home salon service provider, returns with a heartwarming Diwali campaign featuring Bollywood star Shraddha Kapoor. Known for its customer-centric approach, YesMadam continues to break barriers in the beauty industry by ensuring affordability and genuine product use, while also championing inclusivity within the gig economy.

In this latest campaign, YesMadam deepens its core philosophy of trust and inclusivity. Building on the success of last year’s campaign featuring Shraddha and her father, Shakti Kapoor, the new Diwali ad captures a powerful message of shared humanity. The video showcases Shraddha Kapoor extending a warm invitation to a YesMadam service partner to join her family’s Diwali celebrations. This simple yet profound gesture highlights the often-overlooked contributions of gig workers and reflects the brand's commitment to creating meaningful connections.

View this post on Instagram

A post shared by Shraddha ? (@shraddhakapoor)

“Our new campaign captures our vision of creating an ecosystem where gig workers feel valued,” said Mayank Arya, Co-founder and CEO of YesMadam. “Their contributions may be quiet, but their impact is immense. We aim to reshape the gig economy by ensuring every service partner feels part of the celebration, both externally and internally.”

Akanksha Vishnoi, Co-Founder of YesMadam, added: “This campaign beautifully translates our brand values into heartfelt interactions. We are fostering connections that bring warmth and respect to every festive occasion, ensuring that service partners feel truly appreciated.”

Shraddha Kapoor shared her excitement about continuing her journey with YesMadam, saying: “This campaign is a touching reminder to honor the unsung heroes who help brighten our celebrations. I’m proud to be part of a message that encourages inclusivity and appreciation for those who make our festive moments special.”

YesMadam’s Diwali campaign not only highlights the often unnoticed efforts of gig workers but also reshapes how we view and interact with them. The brand’s unique approach—extending its goal of charging zero commission to its service providers as announced on Shark Tank—further emphasizes its commitment to transforming the industry and enhancing the livelihoods of its partners.

This campaign is a warm reminder of the gig workers who enhance our lives daily, particularly during the festive season. From beauty service partners to delivery personnel and cab drivers, their efforts make our celebrations seamless and special.

Also Read: Shraddha Kapoor backs YES MADAM home salon in new Ridikulus campaign