Zee TV stokes national debate on remarriage; launches interactive campaign for Punarvivaah

In an innovative marketing initiative to promote its latest primetime offering Punarvivaah, Zee TV has unleashed a blitzkrieg of unique, multi-lingual print ads across all major publications in the country. In a bid to stoke a debate and get its finger on the pulse of the nation as regards the public opinion on the subject of the show - remarriage, the advertisments for Punarvivaah urge readers to reply with a missed call to the numbers indicated. The question being asked to millions of Indians is - "Can two shattered lives be rebuilt on hope? Do widows and divorcees deserve a chance to remarry?" One can share their "Yes' or "No' through two separate telephone numbers and register their opinions. To indicate their support for remarriage, readers are required to give a missed call to the number 02261998580 and to express your disapproval to the idea of remarriage, you need to give a missed call to 02261998581.

With so many questions that arise about the issue of remarriage and draw extreme and opposite views from different people, Zee TV has aptly chosen the right mechanism to provoke discussion around this complex issue that constitutes the crux of its latest show, Punarvivaah.