Zepto redefines marketing for Zepto Cafe

Zepto has redefined marketing for their newly launched Zepto Cafe by shifting away from traditional advertising channels and embracing a fresh, people-powered approach. Rather than relying on costly ad campaigns, the brand has turned its own employees into the face of its marketing efforts, leveraging LinkedIn as a platform to drive engagement, spark conversations, and build influnce, as pointed out by  Sourabh Mukherjee, Marketing & Growth Head - Ola on Linkedin.