Aaj Tak, ABP News tops digital viewership for Hindi News Live Stream

Chrome Digital Track's week 30 report reveals Aaj Tak & ABP News as frontrunners in digital viewership for Hindi news live streams across all platforms. The data, spanning VOD, live streams, apps, YouTube, and third-party platforms, highlights these live streams' dominance during the week of significant news coverage, showcasing their strong digital presence in India's evolving media landscape.

Chrome Digital Track data for Week 30 (July 20th – 26th, 2024) shows Aaj Tak Live leading with 30.40 million unique viewers across Smart TVs (Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS & Linux, YouTube, browsers etc.) and Smartphones (YouTube, OTT, native apps, browsers etc.). ABP News Live follow closely with 26.78 million unique viewers.

Chrome DM incorporates Indian Socio-Economic Classification (ISEC) data in their reports, grouping the 12 ISEC categories into four clusters (ISEC 01-03, 04-06, 07-09, 10-12) based on education and employment levels. This approach offers insights into viewership patterns across different socioeconomic groups.

This comprehensive analysis equips media professionals, advertisers, and content creators with a detailed understanding of the Hindi news landscape. The top-performing live streams demonstrated their ability to engage audiences across various digital platforms.
The insights highlight the exceptional performance of the top 2 Hindi news live streams, confirming their dominance in the digital space. These live streams have successfully connected with a large and diverse audience, cementing their position as leaders in the digital news arena.

Also read: Chrome Digital Track Unveils Week 27, 2024