Ad campaigns taking efforts to open with Winter Olympics!

As per media reports, Nielsen on the viewership of the Super Bowl said it was the most-watched TV program ever, showed the potential for reaching big, engaged crowds. So did the ratings for shows like the "Golden Globes' and "Grammys'.

"We're delighted with this prospect. We like programs that bring families together," said Marc Pritchard, global chief marketing officer, Procter and Gamble in Cincinnati, who is also an official sponsor of the U.S. Olympic teams for the Winter Games and the 2012 Summer Games in London, as reported by media.

Juniper Park (Toronoto) ' another BBDO agency has created a campaign for SunChips ' it is sold by Frito-Lay unit of PepsiCo. SunChips will introduce the same what Frito-Lay said, it is the first 100 per cent compostable snack-chip bag made from plants.