AI-driven personalsation to revolutionise beauty industry in 2025: Mihir Jain

In conversation with Adgully, Mihir Jain, Sales and Marketing Director, Insight Cosmetics, offers an insightful look into the trends and innovations that are poised to shape the beauty industry in 2025. With a strong focus on personalization, inclusivity, and conscious consumerism, Insight Cosmetics remains at the forefront of creating transformative beauty solutions. Jain highlights how technological advancements, particularly AI-driven personalization and at-home beauty tech, are set to redefine the landscape of skincare and makeup, making beauty more accessible and tailored to individual needs.

Jain also shares the brand’s vision for 2025, emphasizing their commitment to empowering consumers with high-performance, inclusive products that celebrate individuality and self-expression. He outlines the challenges and opportunities expected in the coming year, offering a roadmap for navigating economic uncertainties, fostering innovation, and connecting with the evolving needs of beauty enthusiasts.

What are the trends, developments, and innovations that are expected to dominate the beauty industry in 2025?

By 2025, the beauty industry will be revolutionized by AI-driven personalization, offering hyper-tailored skincare solutions that address individual needs and long-term skin wellness. At-home beauty tech will deliver salon-equivalent results, and inclusivity will expand to cater to diverse skin tones and textures. Consumers will increasingly prioritize safe, clean ingredients, fueling demand for skincare-infused makeup products that nourish the skin while enhancing beauty.

E-commerce will thrive, providing more customized shopping experiences to help streamline beauty routines. The future of beauty will be defined by technology, inclusivity, and conscious consumerism, offering smarter, safer, and more personalized solutions for all.

What are you looking forward to in 2025?

In 2025, we aim to redefine beauty with innovative products that enhance confidence and self-expression. We are eagerly awaiting the launch of our very exciting new skincare and makeup lines that will cater to every skin type and tone, making sure everyone feels good about themselves. We will be delivering luxurious, high-performance formulas with proven results.

With the evolution of beauty trends, we are excited to be able to cater to our customers so they feel confident, radiant, and ready to tackle every day, being their unique beauty.

What are the headwinds and tailwinds that you foresee in the year ahead?

We foresee both challenges and opportunities shaping the beauty industry. Headwinds could include economic uncertainties, which might affect consumer spending, as well as increased competition in a crowded market. Supply chain disruptions could also impact product availability and timelines.

On the other hand, tailwinds include a growing demand for personalized beauty products and experiences, driven by advancements in technology. The ongoing shift toward inclusivity and diversity in beauty, alongside the rise of self-care trends, presents exciting opportunities for brands to connect with consumers and offer solutions that truly resonate with their needs.

How was Insight Cosmetics’ performance in 2024?

A turning point in the development of our brand came with the strengthening of our digital presence. Our social media marketing strategy, along with successful influencer collaborations, played a pivotal role in attracting new audience segments and boosting customer engagement. In 2024, we also launched an improved shopping experience both online and offline, making it easier for customers to discover and purchase our products.

Additionally, we’ve enhanced our in-house customer service and support, further solidifying our reputation for quality and reliability. Notably, we’ve expanded with kiosk stores in top malls across India, bringing our brand closer to consumers.

Overall, 2024 was a year of growth, creativity, and strengthened customer relationships, setting the stage for even greater success in the years ahead.

How do view the beauty industry growth during 2024?

In 2024, the cosmetic industry saw a surge in demand for products that blend efficiency with simplicity, as consumers increasingly favor clean, ingredient-conscious beauty. Skincare took the lead, with a growing emphasis on formulations that offer multiple benefits, such as hydration, anti-aging, and skin barrier protection, in a single product.

Personalization emerged as a key trend, with brands offering solutions tailored to individual skin needs, further enhancing the customer experience. The inclusivity movement expanded, with more brands creating diverse product lines that cater to a wide range of skin tones and concerns. At the same time, social media and influencer partnerships played a crucial role in shaping consumer preferences, driving product awareness, and fueling the success of new launches.