The Hindu Group welcomes Talented and retains Ogilvy in its creative lineup

The Hindu Group has brought Talented on board and retained Ogilvy as part of its creative roster, sources revealed to Adgully.

Under this creative mandate, Talented and Ogilvy will collaborate on a variety of projects for The Hindu Group. Their scope of work includes developing tactical campaigns, flagship events, brand IPs, reader engagement initiatives, and B2B campaigns. This comprehensive mandate covers the entire brand portfolio of The Hindu Group, including The Hindu, Businessline, Sportstar, and Frontline.