Ayushmann Khurrana onboarded as brand ambassador for Nautica India

Myntra Jabong Pvt. Ltd. the wholesale entity of ‘Myntra has made the announcement that acclaimed fashion icon and Bollywood actor ,Ayushmann Khurrana, has been onboarded as the brand ambassador for Nautica, global lifestyle brand in India. Khurrana will be leading the Spring Summer collection campaign of the brand which will be discernible across all the regions nationwide. Nautica is famed for its premium fashion-forward allure all across the world, offering a diversified range of categories which span home and accessories, children, men, women, Nautica can be found online on Flipkart, Myntra and in physical stores.

 With Ayushmann Khurrana as the face of the campaign,  Nautica intends to tap into the actor’s popularity, building deeper salience with premium fashionistas nationwide. The national award-winning actor is known for his versatility, effortless style, and impeccable fashion sense, aligning with the ethos of Nautica perfectly. The actor's boy-next-door image (BND) and distinctive ability for connecting with a diversified set of consumers across geographies, make him the ideal choice for enhancing the visibility of the brand further, reaching every nook and corner of the country. 

 The ad campaign highlights Nautica's latest season's collection, with Khurrana's visual montage emphasizing the ease and style of a Nautica man. The actor confidently expresses his individuality through his fashion choices, showcasing his authenticity, staying true to himself. The campaign is being launched nationally across mediums, including, print, outdoor, social media and leading digital platforms.  The Spring Summer collection is aimed at men between the ages of 22-60.