CAN & Pinterest Reach 1 Lac Shoppable Content milestone

Collective Artists Network, in collaboration with Pinterest, has achieved an impressive milestone by creating 1 lakh shoppable content pieces for Myntra, one of India's biggest fashion, and lifestyle destinations. A significant achievement for an affiliate marketing campaign of this scale, the campaign demonstrates the potential of technology-driven content production for creator commerce platforms.

The partnership between Collective and Pinterest took 30K shoppable content pieces live during the Myntra Big Fashion Festival within only two weeks of the festive period. The collaboration and Collective’s vision is to fuel growth opportunities for creators, allowing them to innovate and build a robust presence in the affiliate marketing partnership ecosystem.

“Our collaboration with Pinterest and Myntra has been instrumental in enabling us to push boundaries and set new benchmarks in affiliate marketing,” said Vijay Subramaniam, Founder and Group CEO of Collective Artists Network. “By leveraging automation and deep insights, along with a new media approach to business,  we have empowered creators to drive engagement, while enabling  brands like Myntra to directly tap into the scalable trend-driven commerce landscape.”

Deepash Jain, Senior Director, Performance Marketing, Myntra said “Our collaboration with Collective Artists Network has been incredibly fruitful. The Big Fashion Festival is one of our biggest events and we’re thrilled to witness  this milestone in affiliate marketing by creating 1 lakh shoppable content pieces on Pinterest. We’re always innovating to support the growth of the creator ecosystem and this collaboration is a testament to that.” 

The overall campaign has achieved scale while providing technology-driven insights into trend-driven content-to-commerce models, helping brands and creators understand consumer behaviour and tap into trends with precision. These insights have paved the way for brands to adopt more data-informed strategies, ensuring relevance and enhancing the overall shopping experience on platforms like Pinterest that drive real conversion. 

With 1 lakh shoppable Myntra content pieces live, Collective Artists Network’s campaign stands as the largest content effort within the affiliate marketing space in such a short span, marking a significant achievement in creator-led commerce.