Myntra's 'Price Crash' OOH campaign sets EORS buzzing

In a move as striking as the stock market itself, Myntra has turned heads with its creative campaign, unveiled just ahead of the company’s flagship End of Reason Sale (EORS). The dynamic hoardings, strategically placed in the country, redefines the idea of fashion marketing with a cheeky play on financial and educational jargons.

Blending the drama of the ‘market volatility’ with the excitement of “Price Crashes” during EORS, the activation is as clever as it is captivating. As customers  and onlookers weave through the bustling  district, they’re greeted with a visual treat that screams ‘Price Crash!’

To further amplify the “Price Crash” theme, Myntra has also featured another unique activation in line with Crash Courses which is AI generated. While a 'Crash Course' typically refers to an intensive learning experience, Myntra's “Price Crash” activation signifies dramatic price reductions, making products more accessible. This play on words highlights the excitement associated with finding incredible deals during EORS.

Myntra is gearing up to host the 21st edition of its iconic End of Reason Sale (EORS), from December 7th. This shopping spectacle is set to dazzle fashion and beauty enthusiasts nationwide, offering millions of shoppers from metros, tier 1, tier 2 cities and beyond, access to an expansive collection of over 9500+ domestic and international brands, with more than 3.5 million styles to cater to their fashion-forward needs.

A masterstroke of wit and relevance, by planting this captivating campaign, Myntra ensures its message cuts through the noise, resonating with the young, savvy, deal-hunting crowd. And if the dynamic hoarding wasn’t enough, the campaign’s wordplay, resembling what EORS offers to customers, is bound to stick in everyone’s minds. Whether it’s the location, the humor, or the sheer ingenuity, Myntra’s ‘Price Crash’ campaign isn’t just a fashion statement—it’s a market disruptor in its own right.

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