Dabur Herb’l brings festive cheer with ‘Battisi Mat Dikha’
Dabur Herb’l has recently unveiled the Instagram podcast series called "Battisi Mat Dikha:". Tonic Worldwide has conceptualised and implemented this campaign.
The Diwali edition is a promise to imbue festive cheer while posing a challenge to the participants to keep a straight face in the midst of the worst dental jokes that can be imagined.
The campaign that has been launched previously in October, "Battisi Mat Dikha" upends the traditional joke-telling format on its head. Participants pair up in a carefree battle, trying to make each other laugh with a series of hilariously bad dental jokes—yet there's a catch: revealing any teeth is strictly forbidden! The playful challenge not only emphasises the importance of maintaining a healthy smile but also invites viewers to enjoy the lighter, fun side of oral care.
Each episode combines humor with the challenge of keeping a straight face. This helps in creating a joyful yet competitive atmosphere.
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