Flipkart Minutes lights up Diwali with 'DiwaLIT' Glasses

In collaboration with FCB Kinnect, Flipkart Minutes has launched a unique addition to Diwali celebrations with their “DiwaLIT glasses,” designed to turn any light source into a sparkling spectacle.

As India embraces the Diwali season, Flipkart Minutes is bringing a fresh perspective on the festival’s magic, reminding everyone that the sparkle of Diwali can be seen everywhere if viewed through the right lens.

The DiwaLIT glasses, a playful and innovative concept, symbolize the brand’s promise of delivering joy within minutes—just as they deliver essentials in under ten minutes, these glasses instantly enhance any scene with festive flair the moment they're worn. Flipkart Minutes surprised lucky customers by adding these glasses to select Diwali orders, and they’ve quickly become a hit. Social media is buzzing with customers sharing their experiences and the impressive light effects created by the DiwaLIT glasses.

With this campaign, Flipkart Minutes has added an extra spark to Diwali, inviting everyone to experience the festival's magic from a whole new perspective.