Zing’s #Apnichoicessechamko campaign empowers youth this Diwali

As the festive lights of Diwali approach, Zing introduces an inspiring new campaign, #Apnichoicessechamko, to encourage youth to celebrate their personal victories and self-belief.

This campaign highlights how even the smallest decisions, rooted in resilience and purpose, can bring true joy and fulfillment, much like Diwali’s lights brighten our lives.

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With a message that resonates with the youth, the campaign draws parallels to the Ramayana, where good triumphs over evil, capturing moments of self-discipline and perseverance in the lives of young people today. Despite the pressures and distractions of the modern world, Zing's campaign showcases how staying true to one's values and goals illuminates a path toward lasting happiness and inner growth. This narrative reflects the spirit of Diwali—a celebration of overcoming challenges through strength and positive choices.

Pankaj Balhara, Business Head – Zing, shared his thoughts on the campaign: "Diwali symbolizes the ultimate triumph of light over darkness. With #Apnichoicessechamko, we connect this timeless message to today’s youth, encouraging them to find strength in their positive choices and recognize the lasting impact they bring to their lives and those around them. We are thrilled to empower our viewers to stay grounded, consistent, and courageous in their journey, inspired by our cultural heritage."

This Diwali, Zing invites young viewers to join the movement on social media with #Apnichoicessechamko, sharing their stories of resilience and small wins. Through this campaign, Zing hopes to inspire youth to embrace their values and celebrate the transformative power of positive choices, lighting up screens and lives alike this festive season.