Google & ISA seminar explores navigating new normal in evolving markets

Google, in collaboration with the ISA, presented a Knowledge Seminar themed "Evolving Market Landscape: Navigating The New Normal," featuring a panel of eminent figures. Among the esteemed speakers were Shashank Srivastava, a distinguished Member of the Executive Committee at Maruti Suzuki, and Sunil Kataria, Chief Executive Officer of Raymond Lifestyle (India & International). The discussion was moderated by Anuradha SenGupta, the esteemed Founder of @anuradhasays.

In this engaging session, the panellists dissected the intricacies of the evolving market landscape amid unprecedented change and digitization. Shashank emphasized the need for agility in understanding consumer behavior, stating, "We have to be on our toes to keep up with the constant changes in consumer behaviour." He highlighted the importance of collecting interactional data from all touchpoints and integrating it. Sunil added to this by underscoring the varied ways consumers engage with different platforms, noting, "Listening analytically to data is very important," and emphasizing that in-store observations are also crucial. He stressed the value of using first-party data to gain insights quickly and effectively.

The discussion highlighted the critical role of comprehensive data analysis in adapting to evolving consumer preferences. With the assistance of their expertise, the panellists explored strategies for navigating the 'new normal,' shedding light on the shifting dynamics of consumer preferences and market trends. Attendees were treated to a deep dive into the opportunities presented by evolving consumer behavior through several touchpoints, especially data, gaining valuable insights to inform their strategies in a rapidly transforming landscape.