How Fevicryl is increasing brand visibility & credibility through organic content

In today's rapidly evolving digital landscape, the art and craft industry is increasingly embracing innovative technologies and platforms to connect with a broader audience. With the rise of social media and digital content creation, artists and brands alike are finding new ways to engage with their communities, showcase their work, and drive brand awareness. This shift not only enhances visibility but also offers unique opportunities for artistic expression and collaboration. The integration of digital tools and influencer marketing is reshaping how art is perceived and consumed, highlighting the importance of staying current with trends and technological advancements.

In a recent interaction with a Fevicryl spokesperson, Adgully explored the dynamic ways Fevicryl is aligning its initiatives with these industry trends through the FeviSMART program. This comprehensive digital influencer initiative aims to empower Fevicryl Certified Professionals (FCPs) by enhancing their digital skills and expanding their reach. We discussed the program’s impact, including the impressive engagement metrics from Instagram posts, the challenges faced, and the strategies implemented to overcome them. Additionally, we highlighted the pivotal role of high-quality digital content in driving brand engagement and the exciting future plans Fevicryl has in the digital space. This dialogue underscored Fevicryl's commitment to innovation and its dedication to supporting the art community in the digital age.

Alignment of FeviSMART with Fevicryl’s future mission and vision

FeviSMART aligns perfectly with Fevicryl's mission to inspire creativity in women, offering a medium for self-expression that allows them to rediscover themselves and spread joy. The goal is to empower artists with the tools, knowledge, and platforms they need to express their creativity and reach wider audiences.

We engage our Fevicryl Certified Professionals (FCPs) through quarterly Kalamilans, annual loyalty programs, and 2,000 monthly workshops, playing a significant role in their artistic journeys. By integrating digital influencer programs like FeviSMART, we help our FCPs build and enhance their digital presence, enabling more people to discover the brand and encouraging them to start their own creative journeys.

Through FeviSMART, we've provided extensive training and upskilling opportunities, including online modules covering basics, advanced digital content creation, social media know-how, and the latest trends. This initiative reflects our commitment to embracing innovation and supporting the evolving needs of art enthusiasts in the digital age.

Main objectives behind launching the FeviSMART Digital Influencer Program

Fevicryl is a truly digital first brand and we consider the FCPs as true partners in our journey towards building Fevicryl as the most trusted & loved art brands in India. The FeviSMART Digital Influencer Program was launched with several key objectives, First and foremost, aiming to upskill our Fevicryl Certified Professionals (FCPs) by equipping them with the necessary skills to create engaging digital content and effectively utilize social media platforms. This not only enhances their digital presence but also ensures they can showcase their artistic talents to a broader audience. Another critical objective was community building, fostering a sense of collaboration and shared learning among FCPs. Increasing Fevicryl's brand visibility through organic content generated by our influencers was a priority, as it directly contributes to brand awareness. Additionally, the program was designed to help many more people discover the brand through authentic and creative user-generated content.

We recognized the importance of our FCPs earning recognition by displaying their art online, ensuring their organic presence and credibility in the digital art community. The program also aims to seed trends, generate organic content, inspire people to pursue art and craft, make art and craft seem easy, and break barriers. By building credibility with genuine and original content, we create a network of brand ambassadors and proponents who support and promote our vision. We highlight their best content on our official Fevicryl Hobby Ideas page, further amplifying the reach and impact of our talented artists. Looking ahead, we aim to scale this up to over 1,500 FCPs in the coming year.

Engagement and reach observed from over 500 Instagram posts using #feviSMART

The response to the #feviSMART campaign has been overwhelmingly positive. Today, we have more than 1,600 posts with #feviSMART, reflecting the strong engagement and enthusiasm from our community. We have observed significant engagement metrics, including over 100,000 likes and comments on these posts. The reach has extended beyond our immediate follower base, touching over 600,000 followers, bringing Fevicryl into the feeds of a diverse and global audience. This has resulted in increased brand visibility and has driven traffic to our social media pages and website. The authentic content created by our influencers has also fostered a deeper connection with our audience, as it resonates more personally than traditional advertising. Additionally, we promote the best content on our official Fevicryl Hobby Ideas page, further amplifying the reach and impact of our talented artists. The organic monthly reach (OMR) on the Fevicryl Hobby Ideas page to become a Fevicryl Certified Professional (FCP) has been extremely high, showcasing the program's success in attracting and engaging creative talent.

Challenges faced while executing the FeviSMART program and Strategies used to overcome these challenges

Executing the FeviSMART program required careful planning and consideration. We had to be mindful of ensuring consistent participation and high-quality content from a diverse group of influencers. Many participants were not familiar with digital platforms, so we provided comprehensive training, including content creation guides, basic online training, and one-on-one mentorship sessions.

Managing the logistics of a nationwide program also required capturing our previous learnings. We leveraged digital tools for coordination and communication, streamlining processes based on past experiences. These strategies enabled us to effectively execute the program and achieve our goals.

Pivotal role of high-quality digital content in driving brand engagement and sales

High-quality digital content is essential for driving brand engagement and sales. It captures the audience's attention, effectively communicates the brand's message, and builds trust. Engaging content creates a strong online presence, fostering a community of loyal customers who interact with and promote the brand.

Digital content enables brands to intercept consumers across multiple touchpoints, ensuring consistent and cohesive messaging throughout the customer journey. This multi-channel approach enhances visibility on social media and search engines, attracting potential customers and increasing organic reach.

Quality content also showcases products in an appealing way, driving interest and encouraging purchases. By highlighting user-generated content and authentic experiences, brands connect with their audience on a deeper level. This connection strengthens brand equity by building brand love and fostering long-term customer relationships.

Importance of empowering artists through digital marketing and social media

Empowering artists through digital marketing and social media is crucial in today's interconnected world. Digital platforms provide artists with unprecedented opportunities to showcase their work, reach global audiences, and connect with like-minded individuals. For Fevicryl, empowering our FCPs with digital skills means giving them the tools to amplify their voices and grow their personal brands. This empowerment translates into more robust promotional activities for our products and fosters a sense of independence and confidence among the artists. Additionally, it helps bridge the gap between traditional art forms and contemporary digital trends, ensuring that our community stays relevant and influential.

Trends in digital content creation and influencer marketing for the art community

Several trends in digital content creation and influencer marketing are particularly exciting and promising for the art community. Short-form video content on platforms like Instagram Reels has revolutionized how artists share their work, making it more dynamic and engaging. Live streaming, through tutorials and Q&A sessions, offers real-time interaction, enhancing the connection between artists and their audiences. Augmented Reality (AR) filters and tools enable artists to create interactive experiences, adding a new dimension to their content. Collaborative campaigns between artists, brands, and other influencers lead to innovative and mutually beneficial content. Additionally, the increasing value audiences place on personalization and authenticity aligns well with the individualistic nature of artistic expression, making these trends incredibly impactful for the art community. We actively promote the best content on our official Fevicryl Hobby Ideas page, further supporting and celebrating the creative efforts of our community. These trends not only foster engagement and community building but also inspire others to pursue art and craft, making it more accessible and enjoyable for everyone.

New initiatives or projects from Fevicryl in the digital space for the coming year

In the coming year, Fevicryl plans to launch several exciting initiatives, particularly in the digital space. We will be expanding the FeviSMART program to include more advanced digital marketing and content creation workshops, helping our FCPs enhance their online presence and skills. Additionally, we plan to introduce a dedicated online platform for our FCPs, where they can share their work, access resources, and collaborate with peers. We are also looking to host virtual art exhibitions and contests to further engage our community and showcase their talents to a wider audience. These initiatives aim to solidify Fevicryl’s position as a leader in both the art supplies market and the digital art community. By continuously innovating and supporting our artists, we hope to inspire even more creativity and collaboration within our community.