Indian gaming and esports sector emerged as a vibrant youth movement in 2024

As we conclude another year, it is essential to reflect on the key developments, challenges, and achievements that have shaped different sectors throughout the past 12 months. The year 2024 has been marked by dynamic shifts, rapid innovation, and the continued adaptation to both external factors and emerging trends.

Adgully’s annual feature – REWIND – revisits different sectors and identifies the key developments as well gauges the long-term impacts of those developments. We speak to a cross-section of industry leaders to bring a 360-degree view of the industry landscape, the growth trends, financial performance, disruptions, innovations, challenges and more.

In this REWIND 2024 article, Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming, highlights the key developments that propelled the gaming industry in India in the year gone by…

Gaming and E-sports industry in India during 2024

2024 has been a transformative year for India’s gaming and esports industry, marked by significant growth, mainstream integration, and a deeper cultural connection. The ecosystem has matured, with non-endemic brands like Garnier recognizing esports as a powerful advertising space to reach a previously untapped, engaged audience. Tournaments such as the BGMI Masters Series India and the upcoming SPS BGMI Challenge Series, with a prize pool of Rs 1 crore, have attracted massive audience hype. The BGMI Masters Series clocked a peak concurrent viewership of 350,000 on YouTube and over 3.8 million views across Hindi and English streams, standing testament to the immense popularity of high-quality esports events in India.

This year has also highlighted the rise of mobile-first gaming, with developers creating titles that not only resonate with local audiences, but appeal to global players, reflecting India’s potential as a hub for gaming innovation. The growth of both casual and competitive gaming, alongside the increasing role of esports organizations as lifestyle brands, has helped shift perceptions, making gaming a central part of youth culture. These organizations are attracting sponsorships from diverse industries, further embedding esports into mainstream entertainment.

Despite challenges like regulatory uncertainty, infrastructure development, and balancing monetization with accessibility, the industry remains resilient.

Stakeholders across the value chain continue to adapt and innovate, keeping momentum alive. In 2024, the Indian gaming and esports sector has not only grown, but has emerged as a vibrant youth movement, creating limitless opportunities for gamers, developers, content creators, and brands alike.

Economy and the gaming/ E-sports sector

India’s strong economic growth in 2024 has significantly boosted the gaming and esports sector, driven by rising disposable incomes and expanded digital infrastructure. This growth is especially evident in Tier 2 and Tier 3 cities, where improved internet access and affordable smartphones have made gaming more accessible. Increased investor confidence, fueled by government support for a digital economy, has led to strategic investments in gaming IPs and platforms. Brands from diverse industries like FMCG and fintech are leveraging gaming to engage younger audiences. While regulatory challenges persist, the sector remains aligned with India’s digital-first aspirations and sustained growth trajectory.

Key trends and developments

In 2024, India’s esports sector saw unprecedented growth, with franchised leagues offering stable structures and long-term opportunities for players, organizations, and investors. Purpose-built arenas and esports cafes shifted events from online to immersive in-person experiences, boosting community engagement and sponsorship appeal. Player welfare became a focus, with mental health resources and structured training raising professional standards. Regional language broadcasts expanded the audience and strengthened cultural connections. Brands and sponsors invested in both events and grassroots development, recognizing esports’ long-term potential. Unique tournament formats, blending online and offline elements, offered new fan engagement opportunities, further solidifying esports as a mainstream cultural and economic force.

Major milestones achieved during the year

2024 was a pivotal year for NODWIN Gaming, cementing our leadership in the Indian esports ecosystem. A highlight was the debut of DreamHack X Comic Con Hyderabad, which seamlessly blended esports, cosplay, comics, and music, setting a new standard for hybrid gaming events in India. We also acquired Trinity Gaming India, strengthening our talent management and content creation capabilities. Globally, NODWIN played a key role in developing esports in emerging markets like the Middle East, South Asia, and Africa, fostering local talent and creating sustainable ecosystems. Through strategic partnerships and innovative events, we continue to redefine gaming for Indian audiences and expand India’s global esports presence.

Also Read: Content Creation and esports are driving the Indian gaming ecosystem: Vishal Parekh