Myntra’s 5th big fashion festival promises 3X the fashion

Myntra, one of India's leading fashion, beauty, and lifestyle e-commerce destinations, has unveiled its latest marketing campaign for its iconic festive fashion event, the Big Fashion Festival (BFF). The campaign features Bollywood stars Karan Johar, Kiara Advani, and Ranbir Kapoor, showcasing Myntra's '3X' offer through brands, sellers, and bank offerings, with triple layers of deals to maximize shoppers' saving potential. A mainstay on the calendars of fashion-forward shoppers, the event is set to go live on 26th September 2024. With over 3.4 million styles across 9,700+ brands, the platform is prepared to meet the trend-first needs of shoppers across a wide range of categories.

Kiara Advani, Ranbir Kapoor, and Karan Johar fit seamlessly into this campaign, each bringing a unique appeal that resonates with a diverse audience. Ranbir Kapoor's charismatic persona and relatable image strongly appeal to the Gen Z audience, who admire his contemporary fashion choices and genuine enthusiasm. Meanwhile, Kiara Advani's blend of elegance and modernity connects effortlessly with fashion-forward customers, reinforcing Myntra’s commitment to offering cutting-edge styles. Karan Johar adds a touch of industry-savvy flair with his distinguished fashion sense, seamlessly integrating into the campaign's overall appeal.

About the Ad Films:

The ad films feature Bollywood icons Ranbir Kapoor, Karan Johar, and Kiara Advani, whose timing for humor brings the BFF narrative to life. In both films, Karan Johar is seen with his two doppelgangers, whom he has auditioned. When questioned by Ranbir and Kiara in their respective films about the reasoning behind his doubles, Karan enthusiastically explains it's because of Myntra's innovative 3X offer through brands, sellers, and bank offerings, which provides three layers of deals. His exuberant line in the film, "more saving means more shopping," delivers abundant laughter, contrasting with Ranbir and Kiara's initial confusion that quickly turns into genuine enthusiasm over the exciting offerings during Myntra's Big Fashion Festival. Karan's scheme to triple his presence mirrors the triple offer structure, while Ranbir and Kiara's reactions—ranging from shock to eager participation—highlight the irresistible nature of the offers. The films conclude with both Ranbir and Kiara rushing to avail themselves of these unmissable deals, underscoring the broad appeal of Myntra's innovative approach to fashion retail.

Creative Credits:

• Agency: Tilt Brands Solutions
• Director: Abhijit Sudhakar
• DOP: Jay Oza
• CCO: Adarsh Atal
• Creative Directors: Aishwarya Mahurkar & Jonaki Guha
• Production House: Zigzag

The campaign, which has been activated across TV and digital platforms, highlights a variety of exciting deals on popular fashion items, making the Big Fashion Festival an irresistible shopping event.

Speaking on the campaign, Kejal Bharat Parekh, Associate Director, Marketing at Myntra, said, "Upon the arrival of the festive season, customers look forward to shopping the latest festive fashion that is not just trendy but also offers great value. With the Big Fashion Festival, Myntra is pushing the boundaries of what a shopping event can offer. Our innovative 3X offer construct is designed to maximize value for our customers. The campaign, led by some of India’s biggest fashion icons, Ranbir, Kiara, and Karan, conveys the message with wit at its core. This campaign is about making premium fashion fun, accessible, and irresistible, and we look forward to our customers’ response."

Karan Johar said, “I’m absolutely thrilled to be part of Myntra’s Big Fashion Festival campaign. Collaborating with Myntra is always a joy because they continuously push creative boundaries, making fashion more fun and accessible. This campaign is all about celebrating style in an innovative way, and I’m excited for everyone to experience the energy and excitement we’ve brought to life."

Kiara Advani added, "Myntra’s Big Fashion Festival is all about amplifying your style with their 3X offers. I’m thrilled to be a part of it, as fashion plays an important role in my life, and Myntra’s commitment to making premium fashion accessible to everyone is truly commendable. It’s been a fantastic collaboration, and I’m sure shoppers will love what we’ve created."

Ranbir Kapoor shared, “Joining Myntra’s Big Fashion Festival has been an amazing experience. The campaign brings together a vibrant mix of style and fun. I’m excited to see how this campaign resonates with fashion enthusiasts and enhances their shopping experience."