Lubi Pumps teams up with Gujarat Titans for IPL 2024, launch campaign

Lubi Pumps, a prominent manufacturer of water pumps and motors, has announced its official partnership with Gujarat Titans for the highly anticipated Indian T20 League 2024 season. With a network spanning over 20 branch offices across the nation and a global footprint in more than 80 countries, Lubi Pumps aims to amplify its brand visibility through this collaboration with one of India's dynamic cricket teams.

The partnership between Lubi Pumps and Gujarat Titans marks a significant milestone, symbolizing a shared commitment to excellence and performance. To commemorate this alliance, Lubi Pumps has launched an exhilarating ad campaign featuring key players from the Gujarat Titans squad – including the likes of Shubhman Gill, David Miller, and Umesh Yadav.

Titled 'FLOW NAHI FORCE,' the campaign embodies the spirit of unity and determination, emphasizing the transformative power of teamwork. Drawing a parallel between the force of water in pumping projects and the driving force behind Gujarat Titans' success, the campaign showcases Lubi Pumps' unwavering support for the home team throughout the season.

The launch film of the campaign unfolds in the midst of a strategic team briefing session of the Gujarat Titans, where Captain Shubhman Gill unveils the team's success formula: "F = MA," invoking Newton's second law of motion. As the screen brims with energy, the audience is transported to the source of this force – Lubi water pumps, which are revolutionizing water solutions across India.

Ronak Porecha, Director of Lubi Pumps, stated on the campaign, saying,"We believe in serving nationwide communities through reliable water pumping solutions. And there is no better way to unify the communities in India than the sports, particularly cricket. Through Lubi Pumps partnership with Gujarat Titans, we are instilling our commitment to providing high-performance products & services to connect deeply with consumers. As the nation soaks itself in the fervour of cricket, we seek to resonate with the spirit of our consumers and enhance Lubi’s brand visibility in the market.”

Colonel Arvinder Singh, COO - Gujarat Titans said,"Lubi Pumps is a brand that shares Gujarat Titans’ commitment to excellence and high performance. Lubi Pumps' innovative approach to power progress through water solutions aligns perfectly with Gujarat Titans' vision for growth and success.”