Equitas Bank renews T20 partnership with CSK, GT for 2025

Equitas Small Finance Bank, one of the largest SFBs in India, is proud to announce its renewed partnership with two of the most celebrated teams in the Indian T20 League – Chennai Super Kings (CSK) and Gujarat Titans (GT) as the Official Banking Partner. This association, which marks a six-year and three-year partnership with CSK and GT respectively, is a significant milestone for Equitas as they extend their commitment to excellence and community engagement through their ‘Bank Behind Champions’ campaign.

Equitas has always believed in the spirit of champions, a philosophy that resonates deeply with both the teams, which have demonstrated their prowess on the field by being crowned champions in the previous seasons. Equitas will feature prominently on the lead helmet of CSK and the back of the helmet of GT in this season, as part of the campaign.

“We are thrilled to strengthen our association with two of the most successful T20 League franchises,” expressed Vignesh Murali, Senior Vice President & Head – Marketing, Brand & Corporate Communications, Equitas SFB. “At Equitas, we believe that every individual is a champion in their own right, striving to achieve their dreams. Both teams, hence, resonate deeply with our brand ethos of dedication, resilience, and excellence. Through our ‘Bank Behind Champions’ campaign, we reaffirm our commitment to empower our customers with innovative financial solutions, seamless digital banking experiences, and unwavering support. The campaign would follow an integrated approach by combining outdoor advertisements and conducting localised activities in the respective cities. This would help in driving awareness among our customers towards our CASA and loan products. This  season, as CSK and GT take to the field, we stand proudly behind them and the millions of customers who trust us on their journey toward financial success."

Through the ‘Bank Behind Champions’ initiative, Equitas aims to provide exceptional banking services to all customers. This includes those striving to expand their businesses, dedicated employees delivering outstanding service, and beneficiaries of the bank’s CSR initiatives who showcase resilience in building better lives. This partnership focuses on connecting the bank's offerings with the excitement of cricket to create an engaging experience for fans and customers. Equitas is also committed to expanding access to its innovative digital banking solutions, enabling new customers to experience convenient and rewarding Do-It-Yourself (DIY) journeys tailored to their needs.

Also Read: Equitas Bank’s Video Series ‘Circle Of Life’