Maruti Suzuki launches 'Thrill Has a New Shape' for FRONX Turbo

Maruti Suzuki India Limited (MSIL) has launched the ‘Thrill Has a New Shape’ campaign for its dynamic FRONX Turbo, highlighting the vehicle's exciting performance and turbocharged driving experience.

This campaign is designed to resonate with young, adventurous Indian customers seeking the thrill of a spirited drive.

 The campaign emphasizes the power and agility of the FRONX Turbo’s 1.0-litre K-Series Boosterjet petrol engine, which, coupled with Progressive Smart Hybrid technology, delivers an exhilarating yet efficient driving experience. The FRONX Turbo comes with both a 5-speed manual and a 6-speed automatic transmission with paddle shifters, ensuring driving pleasure and flexibility.

 Partho Banerjee, Senior Executive Officer, Marketing & Sales at MSIL, remarked: “The FRONX Turbo is a testament to our commitment to innovation and thrilling performance. Our new campaign captures the essence of what this vehicle represents – pushing boundaries and delivering a driving experience that goes beyond expectations.”

 The campaign, which will be rolled out across digital, social media, print, and OOH channels, is aimed at showcasing the ‘Thrill’ that defines the FRONX Turbo. Its sleek design, cutting-edge technology, and energetic engine performance make it an ideal choice for modern drivers who value both excitement and efficiency.

 Since its launch in April 2023, the FRONX has become India’s fastest passenger vehicle to cross 1 lakh sales in just 10 months.

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