Masaba Gupta becomes the brand ambassador for Myntra Home

Myntra collaborates with Masaba Gupta - the acclaimed fashion designer, beauty entrepreneur and actor as the brand ambassador for Myntra Home. In this role, she will bring her creative vision to the platform, curating an inspiration-driving home selection that caters to trend-first customers who are building homes that best reflect their personalities. As part of this association, she will also be seen in the 'Curated by Masaba' campaign that shines a spotlight on Myntra's premium home selection.

Masaba Gupta is a formidable creative force, who has proven her prowess by resonating with diverse demographics through her distinctive aesthetics and design sensibilities across fashion and beauty. Now, she brings her signature quirk and creative brilliance to Myntra Home. This association aligns perfectly with Myntra’s vision towards strengthening the category as the one-stop destination for inspiration-led ‘home’ shopping. 

Myntra Home’s portfolio includes fine and elegant home furnishing, trendy art & decor pieces, lamps & lighting, kitchen & dining, bath, and bed linen and appliances from leading brands including  M&S Homes, H&M Homes, India Circus, My Trident, Urban Space, Elementary, D’Decor and Nestasia. Since recently intensifying its focus on the home category, Myntra has significantly expanded its offerings, boasting a rich catalog of over 4 lakhs styles from more than 1500+ renowned domestic and global brands. Myntra ensures ease of discovery of home products by presenting consumers with a streamlined interface that simplifies their shopping experience via the Myntra app. 

Like fashion, home decor is a natural extension of one’s distinct taste. Focused on design and aesthetics, the curated collection on Myntra aims to transform homes into chic havens of comfort by offering mood-boosting, theme-based decor inspirations, also reflected in the premium catalog imagery. For example, the ‘Cozy Bedroom’ selection features ceramic diffusers, minimalist lamps, and neutral-shaded furnishings. Similarly, the ‘Lovely Living Room’ offers tropical cushions, ceramic planters, textured ottomans and woven hangings.