Over 130 senior gov & industry leaders attend FOVI conference

The Future of Video India conference has welcomed more than 130 senior government and industry leaders in Mumbai for a day of discussions surrounding one of the most effervescent and proliferating video markets in the world.

Telecom Regulatory Authority of India (TRAI),Chairman, Anil Kumar Lahoti and Sanjay Jaju, Secretary, Ministry of Information & Broadcasting (MIB), inaugrated the conference with buoyancy about the industry.  The MIB expects to witness the current $30bn industry for growing to $100bn within the upcoming 4-5 years. Both senior officials talked about the requirement for creating a level playing field, further balancing the interests of the various sectors of the industry for enboldening  investment and growth.

 For Kiran Mani, CEO - Digital, Viacom18, technology was an enabler for many Indians for accessing content. He said: “People are doing more with content than ever before. It's not doing more content". With the IPL on both streaming and pay TV now, Viacom18 had democratized sports, which had gone from 100mn to 500mn screens, and with this move, they had also made sports a ‘lean forward’ experience by enabling the content to be watched over mobile devices and facilitating a whole new level of engagement and interactivity with the content.

Similarly, Sajith Sivanandan, Head, Disney+ Hotstar, India, shared that ‘the best businesses happen at the intersection of people and technology. . .  finding and operating in that intersection is the gold mine right there.’ However, serving the consumers remained critical for a consumer first company like Disney, and that was through telling great stories that were both relevant as well as personalized for the consumer, and serving the right content at the right point in time, added Sivanandan.

 Beyond reaching and engaging consumers, content too had the power to influence and change perceptions, with Aparna Purohit, Head of Originals, India & SEA, Prime Video India, sharing during her session on ‘Inspiring and Empowering the Next Generation of Women Leaders’, that diversity was key to greenlighting any projects at Amazon Prime Video, and that there must be a woman in every writer’s room. Sanjog Gupta, Head - Sports, Disney Star, too shared that sports over the last 5 years had seen women more visible than ever before.

 With Indian content more accessible than ever, India was becoming less exotic and more real in western minds, resulting in greater success and recognition, said Sai Abishek, Head of Factual & Lifestyle Cluster, South Asia, Warner Bros. Discovery. However, it was important to focus first on an Indian market and get an audience there, to build the chances of international success, added Rishi Negi, Group Chief Operating Officer, Banijay Asia and Endemol Shine India. But with many more stories to be mined, India was barely scratching the surface in its journey to making its mark globally, concluded Abishek.

 Future of Video India is proudly sponsored by Gold Sponsors Akamai and MEASAT.