Pinterest expects advertising revenue surge to reach $4.2bn in 2025

Pinterest is on track to witness a substantial surge in its advertising revenue, with projections indicating a robust growth trajectory. According to forecasts by WARC Media, the platform's advertising revenue is expected to reach $4.2 billion in 2025, marking a significant rise of 17.1% year-on-year.
In a remarkable acceleration of commercial momentum, Pinterest has achieved its fastest rate of advertising revenue growth since 2021, coupled with a notable increase in monthly active users (MAUs). With its MAU count surpassing 500 million in Q1 2024, totaling 518 million users, Pinterest demonstrates its expanding reach and influence.
Celeste Huang, author of the WARC Media report, highlights Pinterest's strategic advancements in shoppability and AI as key drivers behind its remarkable performance. Traditionally known for its role in upper-funnel discovery, Pinterest has strategically capitalized on its audience's high commercial intent, enhancing its appeal to advertisers seeking to tap into users' multi-session journeys.
Pinterest's foray into the performance space, bolstered by innovative shoppable features and AI-driven recommendations, has garnered increased investment from advertisers. The platform's ability to cater to users with both discovery and transactional intent positions it uniquely in the competitive social media landscape.
Furthermore, Pinterest's growth trajectory underscores its emergence as a formidable player in the advertising arena, challenging perceptions of it as a "smaller" platform compared to industry giants. With a refined position and effective utilization of advanced ad formats, Pinterest continues to attract advertisers' trust and investment.
Key insights from the WARC Media report shed light on Pinterest's evolving landscape, spanning investment, consumption patterns, and performance metrics. As Pinterest continues to evolve its advertising offerings and user experience, it remains poised for sustained growth and relevance in the digital advertising ecosystem.
This latest report from WARC Media adds to a series of Platform Insights offerings, providing advertisers with essential data points and strategic considerations across various digital platforms, including TikTok, YouTube, Instagram, and Snapchat.