Prasar Bharati to launch family-friendly OTT platform in August

Prasar Bharati is gearing up to launch its own OTT platform in August. This platform will focus on showcasing content that celebrates Indian culture and society.

Key details about the upcoming platform:

Free Access Initially: To attract viewers, the platform will offer free content for the first one or two years.

Family-Oriented Content: The platform aims to provide "clean" entertainment suitable for families to watch together. This approach contrasts with concerns about potentially vulgar content on existing platforms.

Promoting National Values: The content will not only entertain but also promote social and nationalistic values.

Current Affairs Coverage: The platform will offer programming beyond just entertainment, including content related to current affairs.

Collaboration with Renowned Creators: Prasar Bharati has partnered with prominent content creators like the Sri Adhikari brothers, Vipul Shah, and Kabir Bedi, to develop content for the platform.

This initiative aligns with the BJP government's vision for an OTT platform offering "decent" entertainment. This move follows previous actions against private platforms:

Blocking Content: The Ministry of Information and Broadcasting previously blocked access to 18 OTT platforms for allegedly airing "vulgar and obscene" content.

Parliamentary Scrutiny: In May 2023, a parliamentary panel addressed concerns about "obscene and abusive" content on existing platforms.

The launch of Prasar Bharati's OTT platform signifies a potential shift in India's streaming landscape, offering an alternative focused on family-friendly content and national values.