Salt Oral Care partners with Zepto for luxury oral care delivery

Salt Oral Care, India's leading luxury oral care brand, has announced a strategic partnership with Zepto, the quick-commerce platform renowned for its rapid delivery service.

This collaboration marks a significant step towards making premium oral care more accessible to urban consumers, ensuring that Salt's luxury products are just a click away.

Through this partnership, Salt’s top-selling products, including the flagship Dawn Day and Dusk Night Toothpastes, alongside the innovative Balance Alkaline Probiotic Mouthwash, will be available for delivery via Zepto's swift delivery network. Additional offerings such as the refreshing Souk Fennel Mint and Amalfi Spear Mint Mouthspritz, along with the practical Squeezer Key, will also be included, providing a complete, curated oral care experience.

Karan Raj Kohli, Co-founder of Salt Oral Care, shared his excitement about the collaboration, saying: “This partnership with Zepto perfectly aligns with our mission to make premium oral care more accessible. By leveraging Zepto's lightning-fast delivery network, we’re making it easier than ever for consumers to incorporate Salt’s clean, effective, and sustainable products into their daily routines.”

Initially, the service will be available in five key metropolitan areas – Mumbai, Delhi NCR, Bangalore, Chennai, and Pune – with plans for expansion to additional cities in the future. This approach ensures that Salt's premium products are readily accessible to a broad customer base, maintaining high service standards and meeting the demands of the luxury oral care market.

Aakash Gulla, Associate Director of Strategy at Zepto, expressed enthusiasm about the collaboration: “As a longtime user of Salt’s products, I am confident that Zepto’s consumers will appreciate the luxurious experience Salt brings to oral care. We’re excited about the prospect of a lasting partnership, bringing high-quality, premium oral care solutions to a wider audience.”

The partnership underscores Salt Oral Care's commitment to customer convenience while preserving its position as a premium brand in the oral care sector. To celebrate the collaboration, Salt is offering special introductory discounts, providing an additional incentive for customers to try their dentist-formulated, clean oral care products.

 Viraj Kapur, Co-founder of Salt Oral Care, added: “This partnership with Zepto is about more than just convenience – it’s about making sustainable, effective oral care readily available to those who value quality and time. We’re excited to see how this collaboration will transform the way people access premium oral care products.”

Looking ahead, both brands plan to expand the product range available on Zepto, ensuring that more consumers can experience the full Salt ecosystem with the added benefit of quick commerce delivery.