Sanath R. Pulikkal joins Bajaj Consumer Care as CMO

Sanath R. Pulikkal has joined Bajaj Consumer Care, one of the oldest FMCG companies in India, as the Chief Marketing Officer. Prior to this he was the General Manager of Marketing – Home Care at Dabur India. Pulikkal has more than 20 years of experience in marketing, spearheading the business and marketing strategy of some of the most important brands in the FMCG sector such as Dazzl, Odonil, SaniFresh, etc.

He is known for leading the development and launch of the premium mineral water brands: Sparkling Himalayan and Tata WaterPlus. He has also led the marketing and brand development for several home care products such as PRIL, EXO, T-Shine, MAXO, etc. at Jyothy Labs.

Sanath R. Pulikkal has also worked in organisations such as Mahindra & Mahindra, Tata Motors, MEMW – Tata Global Beverages and others.

Pulikkal's vast experience and profound understanding of the consumer preferences, needs, behaviour, and the emerging trends, competitive landscape will be instrumental in scaling and driving Bajaj Consumer Care for further growth, reaching newer heights.