SKECHERS launches Shape-ups TVC with Kim Kardashian and mom Kris Jenner

SKECHERS, a global leader in the footwear industry, announced that it has launched its latest Shape-ups television commercial with famous global on-screen personality, model, and actress Kim Kardashian and her mother, reality show star and entrepreneur Kris Jenner. The 30-second spot will be the first to feature the duo promoting their fitness regimen together as they walk along the beaches of Santa Monica; the Company's first Shape-ups spot which features Miss Kardashian dumping her personal trainer for her new "training partner": her Shape-ups shoes.

The new commercial will support the Company's exclusive marketing and distribution partnership with Pairs Retail in India, which plans to add nine more exclusive SKECHERS stores across India by the end of the year.

"My mom and I are thrilled to be joining the SKECHERS family to help promote health and wellness," said Kim Kardashian about her relationship with the fitness brand. "Shape-ups have already impacted my fitness routine for the better. I am always on-the-move and never know exactly when I can fit in my next workout. SKECHERS Shape-ups help me get the most out of every step."

Kris Jenner added, "The SKECHERS Shape-ups styles are perfect for the woman-on-the-go. As a working mother of six, I am constantly on my feet, running from one appearance to the next, but with Shape-ups, I am always working out, even when I'm working."

A worldwide phenomenon, the patented SKECHERS Shape-ups fitness footwear line offers a variety of styles and specialized features to meet the varied workout needs of every individual. Fittingly, the unique personal style of each Kardashian family member is highlighted throughout the extensive collection.

SKECHERS Fitness Group president Leonard Amato stated: "With more than 20 million Shape-ups sold worldwide since its launch in 2009, Shape-ups are making fitness accessible to more people every day. Kim Kardashian and Kris Jenner are aspirational individuals and the perfect spokespeople to inspire women to maximize their fitness level."

Shape-ups from SKECHERS is an innovative, patented fitness tool designed to promote weight loss, tone muscles and improve posture. Shape-ups features a unique soft Resamax„¢ kinetic wedge insert and rolling bottom that simulates walking on soft sand, providing natural instability that causes the wearer to use more energy with every step. The men's and women's fitness footwear line is available in sporting goods, department and specialty athletic stores around the world.