Swiggy Instamart Mothers' Day trends

Sunday was extra special as it was a day celebrating mothers everywhere. Ringing in Mothers' Day today,  Phani Kishan, CEO of Swiggy Instamart shared interesting data and stats around the ordering trends witnessed. The Mothers' Day section on Swiggy Instamart has received tremendous consumer response.

 Sharing below some insightful tweets for your editorial consideration. Request you to incorporate these in your stories and let me know if you need any further input. 

• Shout out to the Mamma's girls and boys who are ensuring their moms wake up to a special Sunday!the spike in orders for cards and flowers on @swiggyinstamart this evening is just the precursor to all the love that will be shared tomorrow :) #MothersDay https://twitter.com/phanikishan/status/1789329223125189030

• Sales of plants as gifts are soaring today, up 7.7X and only going higher!  Happy to help spread the love and greenery this Mother's Day! #MothersDay https://twitter.com/phanikishan/status/1789534017143934995

• Orders for jewellery on @swiggyinstamart are sparkling today, up 11.4X from last week!  It's clear that people are pulling out all the stops to make this Mother's Day extra special. #MothersDay #GiftsOfLove https://twitter.com/phanikishan/status/1789540503316226198

• Looks like cards and mugs are the go-to for the last-minuters! @swiggyinstamart is buzzing at 41 CPM (cards per minute) and going out of stock. Don't worry, we’re stocking up. From new moms to plant and pet moms, there's something for every mom out there! #MothersDay https://twitter.com/phanikishan/status/1789550519268106593

• Big shoutout to a user from Mumbai for showering their mom with love and gifts!  The order totalling 11 items includes cards, chocolates, flowers, a handbag and perfume. Talk about spoiling your mom in style!#MothersDay https://twitter.com/phanikishan/status/1789555120071414243
• Orders for chocolate started as early as midnight and continue to be ordered. We’re currently running at 143 chocolates per minute. Love for our mothers is sweeter than everything else.  #MothersDay @swiggyinstamart https://twitter.com/phanikishan/status/1789565428710416442
• Seems like moms are getting a fabulous makeover this Mother’s Day! @swiggyInstamart witnessed a whopping 141% surge in orders for handbags, perfumes and watches. Setting a new record for single-day orders.  #MothersDay https://twitter.com/phanikishan/status/1789570776640958809

• Taking a break from the numbers to share this heartwarming picture of a Mother's Day celebration at a @swiggyinstamart dark store in Mumbai. Today, we're spreading joy across hundreds of stores by surprising our store executives with visits from their moms. It's all about celebrating the real MVPs!  #MothersDay https://twitter.com/phanikishan/status/1789577084379255189

• Going by the current orders, looks like @swiggyinstamart is on track to hit our highest-ever orders today; surpassing not just NYE but also peak days like V-Day and Holi this year!  clearly love for moms above all! #MothersDay https://twitter.com/phanikishan/status/1789585363532706115

• Close to 14% of all orders on @swiggyinstamart were made through 'order for others' to the location stored as 'Home'. Home is where mom is indeed.  #MothersDay https://twitter.com/phanikishan/status/1789586449438069208

• Top orders today: Roses are the love language this Mother’s Day for Bangalore and Mumbai, while Delhi opted for chocolates, Hyderabad gifted mom plants, Chennai got cakes, and Kolkata gifted perfumes.  Each city expressing its affection for moms its own sweet way! #MothersDay https://twitter.com/phanikishan/status/1789596539306049706

Shout out to the Mamma's girls and boys who are ensuring their moms wake up to a special Sunday!?the spike in orders for cards and flowers on @swiggyinstamart this evening is just the precursor to all the love that will be shared tomorrow :) #MothersDay pic.twitter.com/HHslQcvTqr

— Phani Kishan A (@phanikishan) May 11, 2024