Apis celebrates the essence of modern motherhood with #PehleMaa

Mothers personify a beauty transcending physical appearance, and it is the beauty of their unconditional love, unbounded compassion, and resolute commitment. They are the heroes who do so much more than what meets the eye. In every delicate embrace, nurturing touch,  mothers entwine a mosaic of love enveloping their families in security and warmth. Their selflessness knows no bounds as they enthusiastically give of themselves, often placing the needs of others before their own.

Indeed, mothers are the embodiment of beauty in its purest form, however, in a world where the role of mothers continues to evolve, it’s important to honor the multifaceted nature of motherhood. This Mother’s Day, Apis celebrate #PehleMaa — a day which is dedicated to recognising the love, resilience, strength,of mothers everywhere, while also empowering them to prioritize their well-being.

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 “Our bit with #PehleMaa is a message to society in the context of #ModernMotherhood, to put Mothers first. We celebrate mothers for their selflessness, sacrifices, dedication and while doing so, let’s also encourage them to prioritize their own well-being, we hope our collective synergy will remind mothers to embrace themselves, says Amit Anand, Managing Director, Apis India Limited.

 #ModernMotherhood transcends traditional notions of self-sacrifice, embracing the importance of self-care and empowerment. Today’s mothers understand that by nurturing themselves, they become even stronger caregivers for their families.

The ethos of this Mother’s Day revolves around spreading awareness within society to make every concerned understand the necessity of harmonious balance between caring for families and prioritizing one's own well-being. #PehleMaa aims to reposition the narrative surrounding motherhood, emphasizing that self-care is equally important and it is an essential aspect of overall well-being.

 As part of the idea, Apis will be celebrating and supporting mothers on their journey through social media  engagements featuring real stories of mothers embracing  Modern Motherhood and participation in an event organized by Grihshobha on 18th May, themed around Empower Moms to prioritize health, happiness and Motherhood. 

Let’s honor mothers for their resilience, strength, and unwavering love this Mother’s Day, and let’s empower them to equally prioritize themselves as they continue to inspire and uplift those around them. #PehleMaa, because a nurtured mother nurtures the world.