Tata Soulfull launches protein-packed Masala Oats + Dal Shakti snack

Tata Soulfull, one of the pioneers in millet-based snacks, has launched the new Tata Soulfull Masala Oats+ Dal Shakti, a delicious and convenient snacking option that combines the nutritional benefits of Moong dal with the popular Mast Masala flavor. This innovative product aims to provide a satisfying snacking experience, enriched with dal protein and ready in just 4 minutes.

Tata Soulfull's Masala Oats+ products, known for their non-sticky texture and 25% millet content, have been a game-changer in the snacking industry. The inclusion of dal, a staple in Indian cuisine, taps into the cultural significance and comfort associated with this ancient grain. The new Masala Oats+ Dal Shakti features Moong Dal, a popular ingredient in dishes like Khichdi and dal tadka, offering a nutritious evening snack option.

Priced at an introductory rate of Rs 15/- for a 31g pack, Tata Soulfull Masala Oats+ Dal Shakti is accessible and affordable, making it an ideal choice for health-conscious consumers seeking a quick and tasty snack. A 500g pack is also available for Rs 249/-.

"Tata Soulfull's entry into the Masala Oats category has been transformative, driving the category's growth from 13% to 25%," said Prashant Parameswaran, MD & CEO, Tata Consumer Soulfull. "With Masala Oats+ Dal Shakti, we are excited to further engage our consumers' love for Indian flavors and nutrition, making this product a must-have in every household."

Vikas Gupta, Global Head of R&D at Tata Consumer Products, added: "Masala Oats+ Dal Shakti offers a perfect blend of the nutritional benefits of oats and dal protein, complemented by a unique seasoning crafted for Indian tastes. This product is designed to deliver a delightful and superior snacking experience."

Leveraging Tata Consumer Products' expertise in the pulses category, honed through its Tata Sampann range, Tata Soulfull Masala Oats+ Dal Shakti promises to be a wholesome and delicious addition to the brand's portfolio.

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