TIMES NOW & ZoOM enters Australia and New Zealand

Starting today, TIMES NOW and zoOm will be available on Vision Asia, the independent multi-channel pay television platform servicing the news and current affairs, cultural and entertainment needs of the South Asian community living in Australia and New Zealand.

While TIMES NOW, the English news channel which has cemented itself as the most preferred news channel by its viewers, will bring to the South Asian community in Australia and New Zealand the latest news and happenings from India, zoOm, India's largest Bollywood Channel, will entertain them with the latest news, events, celebrity snapshots, interviews, movie reviews and new music from Bollywood.

Commenting on the launch, Mr. Vineet Jain, Managing Director, Bennett Coleman & Co. Ltd says, "In line with our efforts to build our Television Network offerings into Global brands, we are pleased to partner with the leading DTH platform in Australia and New Zealand, VisionAsia. TIMES NOW and zoOm are both leading sources of information and entertainment and it is our endeavor to take the channels to the Indian Diaspora across the globe".

TIMES NOW and zoOm now also provide an opportunity to Indian advertisers and those based in Australia and New Zealand to address consumers in these markets with targeted local advertising.

Sameer Goswami, CEO, Vision Asia says "We are excited about the launch of TIMES NOW & zoOm on Vision Asia Platform. TIMES NOW is the no.1 news channel in India and zoOm is India's premier specialty entertainment channel built around it's key passion- Bollywood. Both are perfect fits with our bouquet and in line with our philosophy of bringing the best from back home, everyday. I am sure that with its in-depth coverage & quality analysis of news around the world TIMES NOW will be well liked by our customers in ANZ. zoOm will fulfil the unlimited thirst for the glamour and glitter of Bollywood."

Vision Asia is a multi-channel pay television platform servicing the cultural and entertainment needs of South Asians in Australia and New Zealand. Vision Asia celebrates its 10th Anniversary in 2010 and is committed to bringing viewers the Best from Back home, Everyday.

Vision Asia is committed to bringing the best in South Asian television viewing including serials, movies, game shows, music, sports and news to its subscribers in Australia & New Zealand. Vision Asia has successfully managed to bring the top 11 channels from South Asia on a single platform, hence offering the crème of entertainment in one fabulous bouquet to all of its subscribers. The channels are Sony, Colors, Zee TV, Star Plus, Star One, MTV, Zoom, Times Now, SET Max, Star Gold and with Zee Punjabi as an add-on Channel.