UTV presents the dream opium of Bollywood, announces the launch of UTV STARS!

The launch of the channel was announced in a grand ceremony at JW Marriot, Mumbai. The event was graced by the presence of Bollywood biggies such as Yash Chopra, Karan Johar, Farah Khan, Ashutosh Gowarikar along with Ronnie Screwvala.

Having revolutionized the Movie Production industry in the past 6 years and established a strong foothold in the Broadcasting industry, the UTV Group, the leader of Bollywood launches the brand UTV STARS. The group proposes to offer the viewer outstanding content packaged in the glamour, shimmer and shine that's truly Bollywood.

Research suggests that Bollywood is omnipresent. Bollywood never ceases to fascinate its followers. The average viewer is exposed to a plethora of Bollywood centric content across all platforms. However, the sporadic presentation of the content is what makes his appetite even richer. Simply put, the viewer is yearning for holistic content.

UTV STARS is an invitation to be part of the dream world of Bollywood. It is both glamorous and approachable. It promises to satiate the viewer's appetite for exceptional content that showcases the land of "Bollywood' from the inside.

The UTV STARS' logo instantly portrays the premium positioning of the channel. It is diamond studded with elements that have been packaged by "Thank You', a renowned agency based in Denmark. The striking packaging of the channel has been inspired by the glitz and glamour, which is the hallmark of Bollywood. In keeping with the latest technology trends, UTV STARS is a high definition (HD) channel, thereby enhancing the viewer's overall television viewing experience.

The content of the channel will primary span three categories: Original Programming, News Formats and Music. UTV Stars has a rich assortment of daily News Shows and weekly Features driven by a large news team of over 80 people. Innovative Original Programming characterized by formats that give fans access to the star as also formats involving top celebrities, will take charge over the weekend.