YouTube Shorts sees phenomenal success in India

YouTube CEO Neal Mohan delivered a powerful message at the company's annual Brandcast event in India, underscoring the platform's meteoric rise in the country.

A key highlight of the event was the revelation that YouTube's Connected TV (CTV) viewership in India has quadrupled in just three years. This surge underscores the platform's increasing dominance in Indian living rooms.

Mohan also celebrated the phenomenal success of YouTube Shorts in India, announcing that the short-form video feature has amassed a staggering trillion views. Notably, Shorts was initially launched in India before its global rollout.

India has become a hotbed of YouTube content creation. Mohan shared that the number of Indian channels with over a million subscribers has soared by 50% year-on-year, surpassing 11,000. These creators are not only captivating domestic audiences but also gaining global recognition, showcasing the richness of Indian culture to the world.

To capitalize on the burgeoning CTV and Shorts markets, Google's VP of Marketing, Shekar Khosla, introduced new ad formats tailored to these platforms. These include Pause Ads and QR Codes for CTV, and Interactive Stickers and Interactive Gestures for Shorts.

The event also featured a star-studded lineup, with popular influencers like Tanmay Bhatt, Shreemani Tripathi, and Slayy Point sharing their experiences and insights. Additionally, prominent brand marketers discussed their successful campaigns on YouTube.

Overall, the YouTube Brandcast event showcased India's pivotal role in the platform's global growth story and highlighted the immense opportunities for brands and creators alike.