YouTube increases duration for Shorts by up to three minutes

YouTube has made the announcement about the extention of the popular Shorts format by up to three minutes from one minute. This is going to be effective from October 15th and will offer greater opportunities for the Indian brands and creators to tell more powerful stories through their content. 

It was noted by Youtube in a blog post that this was the most in demand feature by creators. It also acknowledged that the changes will not apply to  those videos that have been uploaded before the specified date. Moreover the Shorts player have been revised by Youtube with a more optimised and smoother look supporting creators and the consumers of content.

Besides it has been confirmed that Veo or the video generating model of Google Deepmind is soon being introduced on Youtube Shorts. Users will also get the opportunity to watch less Shorts with 'Show Fewer Shorts; feature,

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