Zee TV launches a new show for prime time

Premiering on Zee TV at 9:30 PM on Monday, 20th September, the show will present an interesting take on the innumerable differences between two Indian communities brought together by two people in love. Cast as Anukalp and Mona are new faces Nishant Malkani and Priyal Gor. Playing the Gujarati and Punjabi family members includes a fine assortment of well-known faces like Krutika Desai, Lalit Tiwari, Riva Bubber, Chitrapama and Suneel Sinha.

The show is produced by newly launched Magic Lantern Productions, started jointly by Rajita Sharma and Viveck Budakoti. In the past Rajita Sharma has been credited for the scripting and creative direction of several successful shows on Indian television and Viveck Budakoti has assisted prominent filmmakers such as Ketan Mehta and Sudhir Mishra.

Nitin Vaidya, Business Head- Zee TV & COO- ZEEL, said, "Preet Se Bandhi Ye Dori Ram Milaayi Jodi is a celebration of India's admirable sense of secularism and tolerance that exist between the various communities that not only comfortably coexist but amicably inter-mingle on its soil."

Akash Chawla, Marketing Head, Zee TV said, "With "Preet Se Bandhi Ye Dori Ram Milaayi Jodi' replacing an immensely successful "Agle Janam Mohe Bitiya Hi Kijo' at the 9:30 PM slot, Zee TV is leaving no stone unturned in ensuring that there is enormous buzz in India surrounding its latest offering. Forging a first in the Hindi GEC space, Zee TV will unleash a blitzkrieg of flash mobs across important markets in India. Additionally, we have gone the extra mile to customize our radio campaign to suit the sensibilities of each market we are targeting."

Speaking exclusively to Adgully Sukesh Motwani, Head- Programming (Fiction), Zee TV said, "We are not pegging this show only on cultural differences but more prominently on the theme that "Opposites attract'. Besides our characters are very well defined, and compatibility and adjustment are the two themes we will be focusing on."