Accel celebrates Swiggy’s journey over the years as it heads for IPO
As Swiggy approaches its IPO, one of its earliest investors, Accel, reflects on an extraordinary journey that began in 2015 with a shared vision to redefine convenience for millions of Indians. From those early days, Accel believed in Swiggy’s consumer-first approach and saw its potential to transform the food delivery landscape. With a new brand film highlighting the special moments Swiggy has been part of in people’s lives, the focus shifts from "Celebrating with Swiggy" to simply "Celebrating Swiggy."
Swiggy’s evolution has been marked by innovation, resilience, and commitment to enhancing the consumer experience. From a start of fewer than 100 daily orders, Swiggy now fulfills millions each day, partnering with over 300,000 restaurants and creating opportunities for more than 520,000 delivery partners. From pioneering cloud kitchens to leading the quick commerce space with Instamart, Swiggy has consistently been at the forefront of India’s convenience revolution.
The film showcases stories of how Swiggy has been present in milestone moments, from family celebrations to everyday joys. Having supported Swiggy since its inception, Accel is proud to see the brand’s journey of growth and innovation—from pioneering cloud kitchens to leading quick commerce with Instamart. As Swiggy embarks on this new chapter, the film invites viewers to reflect on their own #SwiggyMoments and celebrate a brand that has become a beloved part of daily life in India.

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